Monica is an energetic and intuitive marketer who loves diving into the essence of brands and connecting with the people who make them. An ex-journalist turned data-driven marketer, Monica has a diverse portfolio of experience helping several organisations increase revenue, optimise channels, and build brand equity. Monica's primary focus has been curating digital experiences to engage, attract, and build trust between customers and organisations. She is responsible for contributing to Grabba's strategic vision to become the leader in secured identity. Monica holds a Bachelor of Journalism, majoring in Communications.